Display Advertising on Sydney.cool

On the Sydney.cool website we have display advertising options that include the following:

Sydney.cool Ad Unit Locations

Sydney.cool Ad Unit Locations

1190×250 Page Top Header

The slider can be a custom height and features on the front page of the website, or on specific category pages. It runs full width of the content area, excluding the sidebar. This as unit can be a series of images, animations or videos - or a combination of all of these.

The ad unit has the dimensions of 880 pixels wide and a custom height between 250 and 300 pixels tall.

This ad size is best used in conjunction with a Super Banner or Monster ad unit. Together these ad have a collaborative effect.

728×90 Leaderboard

The 728×90 banner ad unit is an IAB standard ad unit 728 pixels wide by 90 pixels tall. A Leaderboard ad unit is among the best performing ad slots and we display this at the top of each page in the header, so as to be seen by the user immediately when the page loads.

For maximum exposure we recommend the Leaderboard Duet - a combo of the Super Banner 728x90 aligned with a Medium Rectangle 300×250 at the top of the side bar. Together these ad have a collaborative effect.

300×600 Sidebar Half Page (Monster)

The 300×600 ad unit is an IAB standard ad unit with the dimensions of 300 pixels wide by 600 pixels tall. This ad size is known as a Monster MPU, Half Page or Filmstrip. This is a highly successful ad unit in terms of both performance and the eCPM it commands.

A 300×600 is amongst the largest ad units available, so it should be used for interactive or video ads to get the most out of it.

Sydney.cool places this ad unit at the top of the sidebar. Available exclusively or shared with a Medium Rectangle or another Monster.

300×250 Sidebar Med Rec

The 300×250 ad unit is an IAB standard ad unit with the dimensions of 300 pixels wide by 250 pixels tall. This ad size can be an image, an animation or a video. This ad size is also known as an MPU or Med Rec.

Sydney.cool places this ad unit above the fold, at the top of the sidebar - directly following on from our logo and the site search box. The 300×250 is possibly the best advertising unit available.